Simplistic but eye-catching design and functionality for a family of complex AV products.

As the Senior Art Director for AJA, my job was to not only update the current look and feel of a video technology company that serves a world-wise base of users but do it in a fun, attractive and eye-catching display of colors representing it’s founding roots in Grass Valley, California. This new branded looks hit all touch-points, including web, print, trade show, interactive elements, software, marketing materials, packaging and more.