Branding 101. What is branding and why does it work?

Every “brand expert” seems to have their own individual take on branding. And why not, they are branding themselves as unique, brand-experts, right? The long and short of it is this; BRANDING IS MORE than a slick slogan or ad campaign, it’s who you are, what your company represents, what emotional connection consumers have to you and your business.

Here are some important branding and business building tips to consider:
• Brands enable customers to remember you, your product or service
• Brands build customer loyalty and lead to repeat purchases
• Brands make it easier for current clients or customers to refer you to others
• Brands send a message on what your customers can expect
• Brands convey an emotion
• Brands add value

In today’s highly competitive marketplace, your brand needs to work harder than ever. Building a strong brand can help you stand out from the crowd, establish trust with customers, focus your efforts and build critical business relationships. Fortunately it doesn’t have to cost a fortune to build a brand. This article from USA Today, highlights the value of a brand and five components that create your brand promise.

Read the complete article here.

An example of a complete, branded-look for a Construction firm,
Sierra Foothills Construction Co. of Grass Valley, CA can be seen here.